Cost of letting a lead slip through the cracks


Every single business, whether it’s a start-up or a multi-billion dollar one, has lost a lead at some point in time. There’s no way around that and we all know how frustrating that can be.

Now, there are a plethora of reasons as to why a lead can go cold for different companies. And guess what? This is exactly what we’ll be focusing on in this post!

To put things into perspective when it comes to lead leakage,78%of businesses were disappointed with their conversion rates for 2016 (according toEconsultancy)!

But first things first, let’s talk about the average value of a lead, what the potential ROI is when it converts and how much you would be spending on a lead.
How much is a lead worth?

Source: Ensure No Leads Slip Through the Cracks



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